PGX Fairmark aims:
1) To mainstream locally produced handicrafts and garments in the commercial markets
2) To provide a venue for small producers and Alternative Trading Organizations (ATOs) for sharing experiences.
3) To promote the practice of fair trading.
4) To promote the producers (the faces behind the products), their problems, struggles and dreams.
5) To assist local producers in marketing their products and in facilitating various services (capability building, product development, marketing seminars)
6) To assist producer communities in their development projects. 
7) To set-up a one stop shop to facilitate various services (capability building , product development, marketing seminars)

PGX Fairmark follows the Philippine Fair Trade Programme of Principles, which promotes:
*payment of fair prices
*quality products and services
* fair wages and good working conditions
* equal employment opportunities regardless of race, gender, religion or culture
* advance payments to producers when needed
* equal access to credit, market information and skills training
* social benefits to community

The practice of fair trade depends on the quality of a) business counseling b) marketing information c) trade linkages and d) product development training